Case Study

Maison Form Interiors

White Glove · 20+ page-family digital estate · Established interiors practice

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Maison Form Interiors website direction

Kensington · 2025

A concierge-level architecture for an established studio with layered project categories, press, journal content, team pages, and campaign-ready landing pages.

Website outcome

  • Challenge: Translate a high-touch, multi-service practice into a website architecture that feels expansive but never cluttered.
  • Approach: Group the 20+ page requirement into premium page families so content can scale without creating dead-end or filler pages.
  • Outcome: Maison Form Interiors gains a polished digital estate with room for project libraries, press validation, and white-glove enquiry handling.
  • Business impact: The structure supports larger private-client, developer, and international briefs while keeping navigation composed.

Page architecture

  • Core studio pages: Home, About, Services, Process, Contact
  • Portfolio library: Overview, Residential, Hospitality, International, Featured detail templates
  • Authority pages: Press, Journal index, Editorial article templates, Awards
  • Conversion pages: Private client enquiry, Developer enquiry, Consultation, Investment guide
  • Operational pages: Team, FAQ, Privacy, launch campaign landing pages

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