Case Study

John Doe

Individual · 3-page launch · Independent interior designer

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John Doe website direction

London · 2025

A restrained portfolio website that gives an individual designer a polished first impression, concise service story, and confident enquiry route.

Website outcome

  • Challenge: Create a premium digital presence without making a solo studio feel larger or louder than it is.
  • Approach: Shape a three-page editorial journey around signature projects, warm credibility, and one direct consultation path.
  • Outcome: A clearer route from project viewing to enquiry, with the essentials composed into a calm premium launch.
  • Business impact: The designer can now send prospects to a focused site that supports higher-value conversations instead of relying only on referrals.

Page architecture

  • Home
  • Portfolio
  • Contact

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